Privacy policy

Privacy Policy

Last updated: June 2026

1. Introduction

This Privacy Policy sets out how Long Story Short ("Long Story Short", "we", "us") collects, uses, discloses and stores your personal information, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Our website is located at https://longstoryshort.wine/ website. By accessing Our website or purchasing Our products and services, you agree to the collection and use of information in accordance with this policy.

We may update this policy from time to time. The current version will always be available on Our website. If you continue to use Our website or services after changes are published, you accept the updated policy.

2. Collection of your Personal Information

We collect personal information directly from you wherever it is reasonable, practical and necessary to do so. We will only collect personal information from a third party where it is not reasonable or practical to collect it directly from you, or where you have otherwise consented.

We may collect personal information when you:

• visit Our website or social media pages;
• sign up to Our mailing list, newsletter or loyalty/membership program;
• apply for employment with Us; or
• participate in any promotions, competitions or events We run.

Many aspects of Our website can be viewed without providing personal information. Some features, however, require you to provide personal information.

3. What Personal Information do We Collect?

Depending on how you engage with Us, We may collect the following types of personal information:

• contact details (name, email address, postal address, phone number);
• date of birth (to verify you are 18 years of age or older, as required by law for the purchase of alcohol);
• purchase and transaction history;
• payment details;
• information you provide when applying for a role, including CV, employment history, qualifications and references; and
• any other information you choose to provide to Us.

We will never collect sensitive information (as defined by the Privacy Act) — such as information about your health, religion, political views, sexual orientation or racial/ethnic origin — without your explicit consent.

Website Analytics

When you visit Our website, We automatically collect certain non-personally identifiable information, including browser type, pages viewed, time on site, referring URLs and approximate geographic location. This information is used solely to improve Our website and tailor content to visitors.

Cookies

We use cookies to enhance your experience on Our website. You may disable cookies in your browser settings, however, some features of Our website may not function correctly if you do so.

4. How do We use your Personal Information?

We will only use your personal information for the purposes for which it was collected, or for related purposes that you would reasonably expect. These include:

• processing, fulfilling and recording your purchases;
• verifying your identity and confirming you meet the minimum legal age requirement to purchase alcohol;
• communicating with you about your order or enquiry;
• sending you marketing communications about Our wines, events, promotions and news (where you have opted in or We are otherwise permitted to do so);
• running loyalty programs or subscription services;
• improving Our products, services and website;
• conducting market research and internal analytics;
• assessing job applications and managing employment relationships;
• processing payments and maintaining financial records;
• ensuring the safety and security of Our customers, staff and property; and
• complying with Our legal obligations.

5. Sharing and Disclosure of Personal Information

We will not sell your personal information to any third party. We may disclose your personal information to the following categories of third parties where necessary to provide Our services or meet Our legal obligations:

• payment processing providers (e.g. Shopify) — their privacy policies govern how they handle payment data;
• delivery and freight providers, to fulfil your order;
• email marketing and CRM platforms used to send communications;
• website analytics and technology service providers;
• professional advisors (accountants, lawyers);
• government or law enforcement agencies, where required by law; and
• other parties where you have consented, or where We are otherwise authorised or required by law.

Any third party that receives your personal information is required to handle it in accordance with applicable privacy laws and Our instructions.

If Long Story Short is involved in a business transition such as a merger, acquisition or sale of assets, your personal information may be among the assets transferred.

6. Cross-Border Disclosure

Some of Our third-party service providers may be located or store data outside of Australia. Where We transfer personal information overseas, We take reasonable steps to ensure it is handled consistently with the Privacy Act and the APPs.

7. Direct Marketing

We may use your personal information to send you marketing communications about Our products, events, offers and news. We will only contact you for direct marketing purposes where you have opted in, or where We are otherwise permitted to under applicable law.

You can opt out of marketing communications at any time by:

• clicking the unsubscribe link in any marketing email; or
• replying STOP to any SMS from us.

Even if you opt out of marketing, We will continue to send you essential transactional communications relating to your orders or reservations.

8. Storage and Security of Personal Information

We store personal information as digital records. We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access, modification or disclosure.

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations and to resolve disputes. When personal information is no longer required, We will take reasonable steps to destroy or de-identify it securely.

If you believe there has been any unauthorised use or disclosure of your personal information, please contact Us immediately using the details in Section 11.

9. Accessing and Correcting your Personal Information

You have the right to request access to the personal information We hold about you. To do so, please contact Us using the details in Section 11. We will respond within a reasonable time and may charge a reasonable fee to cover the cost of providing access.

If you believe any information We hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact Us and We will take reasonable steps to correct it. We do not charge for corrections.

If you would like your personal information deleted, please let Us know. We will delete it where practicable and where We are not otherwise required by law to retain it.

10. Anonymity and Pseudonymity

Where lawful and practicable, you may interact with Us anonymously or using a pseudonym. However, if you wish to make a purchase or enquiry that requires Us to contact you or verify your age, We will need to collect your personal information.

11. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend you review their privacy policies before providing any personal information.

12. Enquiries and Complaints

If you believe We have not handled your personal information in accordance with this policy, the Privacy Act or the APPs, please contact Us via email at admin@longstoryshort.wine.

We will respond within a reasonable period and may request further information to provide a comprehensive response. If you remain dissatisfied, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Phone: 1300 363 992
Website: www.oaic.gov.au
Post: GPO Box 5218, Sydney NSW 2001